Firm OS
AI implementation for your real estate firm, in software your firm owns
Not a tool and not a seat license. A custom suite of software, dedicated agents, and the MCPs that wire them together, designed around how your firm actually runs. Built for one firm, never resold.
The problem with buying software for a real estate firm
Every platform you can buy was built for the average of its customers. That average does not exist. Your firm has a specific buy box, a specific way it treats reserves and loss to lease, a specific asset plan format, a specific variance threshold that triggers a phone call. None of that fits in a configuration screen.
So the work leaks. It leaks into spreadsheets on individual desktops, into email threads, into the head of the one analyst who knows how the model really works. The platform holds a version of the truth and the firm holds the actual truth, and reconciling them is somebody's Thursday.
Meanwhile you are paying for eight of these, each one owning a slice of your own data and charging you per seat for the privilege of looking at it.
What we build instead
One system, written for your firm. Pipeline, portfolio, comps, critical dates, underwriting, reporting, and market intel in one place, with the logic your firm actually uses rather than the nearest available template.
Your people work through the interface. Your agents work through custom MCPs into the same database. Same canonical state, two ways in, and every action auditable. That last part is what makes agents usable at all: an agent that operates on the same software your team can open and inspect is an agent you can trust with real work.
Security is part of the product architecture. Production access uses two-factor authentication. Each client runs in an isolated environment, integrations follow least privilege, secrets are managed outside the application, activity is logged, and backups are built into operations. Human approval remains the boundary for consequential work.
The build fee is deliberately small. The monthly is where the value lives, because the system is never finished. Every month buys a standing allocation of new capability, which means the software gets closer to your firm over years rather than drifting further from it the way a licensed product does.
What a Firm OS includes
- 01One pane of glass: pipeline, portfolio, comps, critical dates, and market intel
- 02Underwriting built on a real model engine, not a spreadsheet that breaks silently
- 03Reporting generated from canonical numbers rather than retyped from the ledger
- 04Custom MCPs so your agents act through the same software your people use
- 05Full audit trail: every change attributed, every action reversible
- 06A standing allocation of new capability every month, not just hosting and patches
- 07Code in your GitHub organization with nightly backups
- 08Hosted and operated by us on infrastructure isolated per client
The SaaS arithmetic
Most firms we talk to are paying somewhere between $200,000 and $2,000,000 a year for software. Underwriting at $15,000 to $30,000 a seat. Investor reporting at $50,000 to $250,000. Asset management analytics at $30,000 to $200,000. Commercial DCF at $10,000 to $25,000 a seat. Lease tools, capex tools, a CRM that was never built for real estate.
A typical Firm OS build retires more than $100,000 of that recurring spend and pays for itself inside eighteen months. The line items do not come back.
The exception is data. We do not replace CoStar, Preqin, Trepp, Green Street, or Bloomberg, because there the dataset is the product and we cannot recreate it. We integrate with them. Everything you are buying for the tool rather than the data is fair game.
Questions we get asked
- Why is the build fee only $10,000 to $15,000?
- Because building software got cheap and we are not going to pretend otherwise. The old six-figure implementation fee priced a year of engineers. That is not what this costs anymore. The monthly is where the value sits, because it buys a product team rather than a maintenance contract.
- What is the $1,000 a month actually for?
- New capability. Maintenance and hosting are the small part. Every month you get a standing allocation of engineering against whatever your firm most needs next, which is why the system is never finished. Firms that treat it as a subscription get less out of it than firms that treat it as a product team with a roadmap.
- Who owns the code?
- You do, every line, in your own GitHub organization. We host and operate it. If you ever want to leave, you take the repositories and the data and go.
- Is this a platform other firms are on?
- No. Built for one firm, never resold. The architecture is proven and we replicate the patterns, but your buy box, your model conventions, your reporting format, and your workflows are yours. Your competitor is not logging into the same product.
- What software does this actually replace?
- Underwriting tools, investor reporting and waterfall platforms, asset management analytics layers, CRE budgeting and forecasting, lease abstraction, capex management, and generic CRMs retrofitted for real estate. A typical build retires more than $100,000 of recurring software and pays for itself inside eighteen months.
- What do you not replace?
- Data subscriptions. CoStar, Preqin, Trepp, Green Street, Bloomberg. The dataset is the product there, not the tool, and we cannot recreate it. We integrate with them instead. We keep what you buy for the data and replace what you buy for the tool.
- How long until the first version is live?
- Weeks. We start with the workflow that hurts most, ship it, and expand. Nobody should wait a year to see whether this works.
Your technology department, without hiring one.
Thirty minutes, no deck. Bring your software line items and we will tell you honestly which ones we can retire and which ones you should keep.
Schedule a 30-minute call